How to design a Good Logo for Business

An attractive logo is one of the business tools for your business. A good logo will help brand your company's name and help attract new customers. Using an eye-catching logo on your adverts or promotional products will allow your prospective customers to remember seeing a cool logo of your company. Through a good business logo, your customers will quickly identify your company products and services. Furthermore, it makes your business is legitimate and represents your business in the market.

Many companies have grown their market share because of an excellent logo. Consumers see a well-designed website having an attention grabbing logo as a good impression. They always think that this company provides better services than their competition. It is evident that businesses that jump right into their marketing campaigns without logos have failed. To get a logo for your business, it may be wise to seek the help of a professional logo designer who can help guide you in the right direction.

Elements of a good logo design

Scalability- This is the appearance of your logo on different types of media, whether big or small. You should consider how it works in large advertising spread in a newspaper as well as on your business cards. A good logo should be large enough in the first place to print correctly on the surface area you intend to use If your logo is reduced in size, will it still readable? All of these things need to be addressed when coming up with an effective logo design to ensure you have something that is memorable for all the right reasons.

Readability- a perfect logo may appear perfect in terms of colors and shapes, but unless your choice of fonts makes your business name readable, your logo will not be identified. The logo designer needs to take time and try working out different letters. With thousands of possible fonts out there to choose from, it is easy to get carried away with something elaborate or funky.

Consumer psychology- purchaser psychology is another important element in logo design. For instance, a color red may make customers feel hungry. Blue color gives a sense of comfort while black gives a sense of sophistication. Therefore, the tone for a good logo design needs to adopt some psychology in order to get prospective customers in the mood. The Shape is another area where psychological meaning is applied. Rectangular shapes will give a sense of logic. Circled logos give a feeling of togetherness, and femininity while a triangle symbolizes strength and masculinity.

Therefore, the logo designers should understand the psychological attitude of clients and be able to choice right colors and shapes. These aspects will have a big impact on how your logo is perceived, what you need to do is find the right combination for your business.

Simplicity- a complicated logo design could be hard to comprehend or remember. Although it may look attractive at first glance, if your customers may not instantly relate it to your products or services. A good logo design should be simple to ease remembrance, interpretation and will make it easier applying to your business media.

Importance of Company Logo in Company Branding

Introduction:

A company's Logo is its shorthand, visual cue that tells a story of brand's culture, behavior, and values. It has same importance as face in your body with respect to business. Logo is considered as most important asset of marketing strategy which reflects business's principle and values. A well-crafted logo communicates immediately brand recognition, admiration, implied superiority and inspires trust. The professional logo design process should not be taken lightly. There are many considerations with logo design that most people should think about before brand building. 

'Logo Design establishes the identity’:

The strength of a logo lies in visual nature. It is difficult to establish in the market without a logo. A well designed 'logo’ helps to communicate the worth of company's product and reach upto buying public.An irrelevantly thought-up 'logo’ can easily destroy company’s image. It is an absolute necessary for a 'logo’ have a specific image and present unique meaning to subconscious brain of the customers to keep it apart from rest of competitive products.. Logo is a reflection and shortcut to company’s product. How often you identify a car from specs or build, rather than a logo present in front or on a bumper?

Trends inspired and solidify consumer loyalty:

Logo should be designed with longevity in mind. Company which changes its logo, customers may feel unstable to follow trends and create trust issues. A simple logo is the key. Even after brand's identity and images has been established, a logo design work continues. An effectiveness of a logo comes from repetitive design and helps to establish consumer loyalty.A glimpse of the logo should be sufficient for client to relate with brand name. 

Powerful marketing tool that delivers marketing message: A logo shouldn't be used to say 'what' a company does. Think about currant examples of logos that have strong brand recognition. Where’s the computer in Apple's Logo? Does a Nokia needs a phone or Toyota needs a car in their logos. A logo is there to represent the company, not to give resumes of products or capabilities. It puts a face to an entity. Logo can become primary factor for a sale of a company's product with careful marketing. For instance, put a light on Nike's marketing strategy to make their brand that has tremendous loyalty. Cashing of 'the best money can buy' brand image has made 'Nike' as top reliable professional sports gear.

Too complicated for all mediums:

A logo should not have those elements that are difficult to apply in versatile mediums. A 3D stylish look might appear great on computer monitor but it doesn't mean that it's great for everything else. A logo needs to be seen in different environments such as small displays, in print, a signage, or a cellphone. hence it is important to ensure that it communicates clearly in all mediums.
Logo establishes ownership:

Logo proves legal ownership and legal safety shield against forgeries and fakes. Markets are flooded with cheap and fake forgeries in third world countries. You can get fake sneakers with similar NIKE's logo. such companies can be sued by their original brand names in consumer court.

Bottom Line:

A successful brands will always build on inherent strengths and made a difference in world by creating an iconic symbol that is recognized and resonates with company's markets and reinforce with overall brand approach. It emphasizes the embodiment of overall marketing techniques of a company. Hence Logo is the pillar of creative strategy and sufficient time should be invested on great logo design to make them relate to company's brand image.

DOES YOUR BUSINESS NEED A LOGO TO SUCCEED?

Effective Tips to design logo for business 

Well that an easy question for most business men/women to answer, but here let me explain the importance of a professional logo to your company or prospecting company.

A good clear and unique logo is an extremely vital aspect of business branding, let me give you a second to think of two scenarios two businesses in the same location one has a lovely name and caries a beautifully finished logo with a very unique touch and the here is a business that only caries an name and that's it! With which company would you approach? Hold that thought as i explain the need of a logo and you will answer after the article.

Lets first look at the Features of a powerful LOGO DESIGN

1.The visual properties should be relevant to the company

2.Should be distinct and easy to spot

3. The font of the logo should be clear and legible

4. The logo should blend with the company name

5. Finally, it should look good in all color shades

So whats the purpose of a logo, Firstly the logo i supposed to send a clear picture or message on what the business is all about. In the competitive business world your logo helps the business to stand out and builds a different picture from all your competitors, while providing a similar face to which your consumers will remember you with.

Secondly the color chosen should be a major decision with regard to logo designing because as most people believe the color you love or pick immediately shows or should show your character as an individual or company. There are numerous color theories that argue saying that the viewers desire, trust or willingness to use your product or service will primarily be triggered by the color you choose, Lets be honest with ourselves sometimes we humans can be very petty . For example companies that deal with herbal or natural health tend to use green as the base color or main color or fiance business use stronger colors in there branding.

Have you ever visited a website and you end up bouncing off just because it momentary took you back to the mid 90's, although all the required information was there? Or there is this really attractive girl/man who you dream about but on meeting her you don't get to like the physical look?
Humans as a species are visual oriented anything that attracts the eyes attracts their attention so as a business owner the visual aspect of the business would either make it for you or break it. A good example is in 2005, Wal-Mart recruited clipping to redo their brand and change the perception that it was a big corporate outlet and bring a look of cheap products and for people to see it as a place where shoppers could shop for premium groceries and save their money. Did it work?

Well the management thought that the originally done AL-caps, dark blue logo made the company as a malevolent giant which was crushing smaller businesses across the country and needed a fresh new look that would enable it to attract middle class citizens. So they changed the color to a brighter shade of blue and revived the caps and then added a bright yellow star at the end which is associated with low cost products on sale. This single act changed everything for the company so, It is therefore very important to take a look at you business logo and ask yourself if it is really doing it for you. For those who think it would be too expensive, A professional would advice for you to take the logo to open minded people who will comment on it and based on their comments you will decide on either to tweak te logo or just change the whole design.