DOES YOUR BUSINESS NEED A LOGO TO SUCCEED?

Effective Tips to design logo for business 

Well that an easy question for most business men/women to answer, but here let me explain the importance of a professional logo to your company or prospecting company.

A good clear and unique logo is an extremely vital aspect of business branding, let me give you a second to think of two scenarios two businesses in the same location one has a lovely name and caries a beautifully finished logo with a very unique touch and the here is a business that only caries an name and that's it! With which company would you approach? Hold that thought as i explain the need of a logo and you will answer after the article.

Lets first look at the Features of a powerful LOGO DESIGN

1.The visual properties should be relevant to the company

2.Should be distinct and easy to spot

3. The font of the logo should be clear and legible

4. The logo should blend with the company name

5. Finally, it should look good in all color shades

So whats the purpose of a logo, Firstly the logo i supposed to send a clear picture or message on what the business is all about. In the competitive business world your logo helps the business to stand out and builds a different picture from all your competitors, while providing a similar face to which your consumers will remember you with.

Secondly the color chosen should be a major decision with regard to logo designing because as most people believe the color you love or pick immediately shows or should show your character as an individual or company. There are numerous color theories that argue saying that the viewers desire, trust or willingness to use your product or service will primarily be triggered by the color you choose, Lets be honest with ourselves sometimes we humans can be very petty . For example companies that deal with herbal or natural health tend to use green as the base color or main color or fiance business use stronger colors in there branding.

Have you ever visited a website and you end up bouncing off just because it momentary took you back to the mid 90's, although all the required information was there? Or there is this really attractive girl/man who you dream about but on meeting her you don't get to like the physical look?
Humans as a species are visual oriented anything that attracts the eyes attracts their attention so as a business owner the visual aspect of the business would either make it for you or break it. A good example is in 2005, Wal-Mart recruited clipping to redo their brand and change the perception that it was a big corporate outlet and bring a look of cheap products and for people to see it as a place where shoppers could shop for premium groceries and save their money. Did it work?

Well the management thought that the originally done AL-caps, dark blue logo made the company as a malevolent giant which was crushing smaller businesses across the country and needed a fresh new look that would enable it to attract middle class citizens. So they changed the color to a brighter shade of blue and revived the caps and then added a bright yellow star at the end which is associated with low cost products on sale. This single act changed everything for the company so, It is therefore very important to take a look at you business logo and ask yourself if it is really doing it for you. For those who think it would be too expensive, A professional would advice for you to take the logo to open minded people who will comment on it and based on their comments you will decide on either to tweak te logo or just change the whole design.